Who we are
BEST is a group of trained professionals, led
by Erica Williams.
The company was established in September 1999 and has expanded
its range and portfolio as it has grown.
Before establishing BEST, Erica worked as a freelance trainer
for 13 years gaining a wide range of training experience, particularly
in designing, developing and running business English seminars.
She completed her Diploma in Teaching English for Business with
London Guildhall University from 1993 to 1994.
Erica is originally from the West Midlands, U.K., and attended
Liverpool University before working in export sales management
in the U.K. She accepted a place for postgraduate full-time study
and training with the West Midlands Engineering Employers' Association.
Later, she worked in the travel industry in central and east Europe
before taking up her first job in training.
Erica successfully completed a Diploma in Coaching in the U.K.
in 2005. She is a member of the European Coaching Institute and
the Association for Coaching and an accredited Practitioner of
Coaching.
Credentials
Diploma in Coaching. Practitioner
of Coaching accredited by the Open College Network
and the European Coaching Institute
Diploma in Teaching English for Business (TEB) accredited
by the London Chamber of Commerce and Industry
Certificate of Management (Sales and Marketing) accredited
by the West Midlands Engineering Employers’ Association
and Birmingham Chamber of Commerce and Industry
NLP for Trainers Certificate – John
Seymour Associates
Certificate in Export Sales Procedure accredited
by Wolverhampton Chamber of Commerce and Industry
B.A. Joint Honours (French and German) University
of Liverpool
Professional Associations
- The European Coaching Institute
- The Association for Coaching
- IATEFL (International Association of Teachers of English
as a Foreign Language)
- BESIG (Business English Special Interest Group)
- TTEdSIG Teacher Trainers and Educators Special Interest
Group
OUR
MISSION
We are committed to coaching, training and consulting with individuals
and organisations to the fullest extent possible, while providing
innovative solutions to enable our clients to achieve the utmost
competence in intercultural environments.
BEST CHARTER
We supply training, coaching and language services to organisations
and individuals. We support our clients in communicating within
the global market so that they can improve performance and expand
their business options.
We help our clients to prosper by helping them to achieve better
results through better communication. We aim to provide personal
consultation for our clients honestly, sensitively and privately.
Your Trainer or Coach
We are fully trained professionals* who
keep current with developments in methodology. We know that all
of our clients deserve the best possible service from us and that's
what we deliver. We're aware that our clients are busy, results-oriented
professionals and we endeavour to deliver maximum results in the
minimum of time.
* Curriculum Vitae
are available for review at your request.
Confidentiality & Feedback
Our business and services are conducted in an atmosphere of mutual
trust and respect. Clients have a right to confidentiality and
we guarantee that discussions, correspondence and materials are
kept confidential indefinitely.
We will never use your name as an endorsement or reference without
first obtaining your permission.
If we have a company-client and a personal-client who works for
the same company, we will clarify the type and form of feedback
that is given to the employer. This ensures the confidentiality
of each of our clients.
Contract
Our standard contract includes:
- definition of services
- length and timing of contract
- agreed fees
- payment conditions
- cancellation charges and conditions
- methods of communication with BEST
- confidentiality clause
The contract is made in a written form before the start of and
type of training and / or coaching and is signed by both the director
of BEST and the client. We remain aware that our clients' needs
may need flexibility in a contract. Therefore, any additional points
can be discussed before a contract is agreed upon.
If
you would like more information about our programmes, please
fill out this form.
We will respond immediately.
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